Watch
Open a credible source and understand where its advice comes from.
Experiment 001 · The Search Evidence Lab
SEO Strategy, Visibility & Measurement
A free course for junior marketers who deserve better than guru sludge.
- 12 units
- 48 lessons
- 48 quizzes
- 12 exams
- 57 sources
- 18–24 weeks
- Free · no login
CORRELATION
POLICE
POLICE
Before we begin
What this course refuses to do.
- Traffic ≠ qualified demand
- Indexing ≠ ranking
- Search volume ≠ business value
- Correlation ≠ causation
- Citations ≠ conversions
- Tool scores ≠ strategy
The route map
Twelve units. One defensible strategy.
Follow the sequence or jump directly to the constraint you need to understand. Nothing is locked, and completing a page does not magically make anyone an expert.
01
Understand search and demand
01
Search, SEO, and Business Outcomes
Explain how search works and connect SEO activity to qualified demand and business results.
02Audience Research and High-Purchase-Intent Keywords
Find the language, trigger events, and decision-stage searches most closely connected to revenue or qualified leads.
03Search Intent, Topic Clusters, and Funnel Balance
Balance demand capture and demand development while building coherent page systems rather than isolated posts.
02
Build useful, discoverable content
04
Unique Content, Information Gain, and E-E-A-T
Specify content that has a reason to exist and make experience, expertise, authority, and trust visible without reducing E-E-A-T to a checklist score.
05On-Page SEO and Content Operations
Optimize individual pages and maintain a coherent content system over time.
06Technical SEO Foundations
Diagnose whether search systems can access, render, index, understand, and efficiently revisit important pages.
03
Expand visibility and authority
07
AI Search and Visibility Foundations
Understand how AI answer systems differ from classic ranked results and improve eligibility, clarity, and citability without promising inclusion.
08Off-Page SEO, Reputation, and Link Earning
Build authority through useful assets, editorial coverage, legitimate mentions, and reputation rather than manipulation.
09Local SEO
Improve legitimate local visibility using accurate business data, useful location experiences, reviews, citations, and policy-aware operations.
04
Measure, operate, and improve
10
Reporting, Interpretation, and Multi-Source Diagnosis
Build decision-oriented reporting and avoid conclusions that the data cannot support.
11AI Prompt Testing, Mentions, Citations, and Measurement
Build a repeatable AI-visibility research program and interpret sampled observations honestly.
12Advanced Operations and Integrated Strategy
Use logs, international targeting, migration controls, and disciplined roadmapping to manage complex SEO work.
Not a playlist
How the course works.
Learn
Use concise explanations, definitions, examples, and evidence checks.
Do
Produce practical work for a real, approved, personal, or sandbox site.
Check
Compare your reasoning with guidance, then decide what needs review.
Scope and assessment
Know what you are signing up for.
Level and format
Beginner to advanced. Self-paced, with an 18–24 week suggested path.
Prerequisites
None for Units 1–3. From Unit 4 onward, use a real, client-approved, personal, or sandbox website.
Recommended weights
Lesson quizzes: 15% · Unit exams: 30% · Continuing portfolio: 30% · Final capstone: 25%.
Suggested pass marks
80% on quizzes and 70% on each unit exam when an instructor applies the supplied rubrics.
The public course does not calculate an official grade. Quiz guidance, completion controls, and exam rubrics support self-assessment; they are not certification.
Your evidence file
Build a real SEO portfolio.
Keep these artifacts in your own document, spreadsheet, or project folder. Jessikers does not upload or store your client work.
01 · Business and audience model
02 · Search-demand and purchase-intent map
03 · Funnel and topic-cluster architecture
04 · Keyword-to-page map
05 · Content purpose and differentiation ledger
06 · E-E-A-T evidence plan
07 · Internal-link and content-lifecycle maps
08 · Off-page authority plan
09 · Technical audit
10 · Local SEO plan, when applicable
11 · Reporting dashboard and annotation log
12 · AI prompt set, citation log, and visibility baseline
13 · Prioritized 90-day roadmap
Entirely optional
Progress without an account.
Save self-reported course progress only in this browser. Clearing site data removes it. No answers, names, files, or YouTube behavior are stored.
- Lessons
- 0 / 48 lessons marked complete
- Unit exams
- 0 / 12 exams attempted
This is not a grade, certificate, or instructor assessment.
Final capstone
Defensible Organic Visibility Strategy
Assemble the work from all 12 units into an evidence-led 90-day SEO strategy with owners, risks, stop conditions, and verification.
- Business, audience, and conversion model
- Customer-language and trigger-event evidence
- High-purchase-intent keyword set with scoring rationale
- Balanced funnel map
- Ten-page topic-cluster architecture with unique page purposes
- One production-ready brief with information-gain and E-E-A-T requirements
- On-page revision and internal-link map
- Content lifecycle matrix
- Off-page authority and reputation plan
- Technical audit with root causes and verification
- Local SEO plan where relevant, or a documented non-applicability rationale
- Multi-source reporting dashboard and annotation log
- AI prompt library, repeated test dataset, citation/mention analysis, and limitations
- Prioritized 90-day roadmap with owners, risks, stop conditions, and metrics
100POINTS
Capstone rubric
- Audience and commercial reasoning
- 10 points
- Keyword and intent quality
- 10 points
- Funnel and cluster architecture
- 10 points
- Unique content purpose and E-E-A-T
- 10 points
- On-page and content operations
- 8 points
- Off-page authority
- 8 points
- Technical diagnosis
- 10 points
- Local SEO or applicability decision
- 6 points
- Reporting and inference discipline
- 10 points
- AI prompt testing and visibility analysis
- 10 points
- Roadmap, risk, and communication
- 8 points
Non-negotiable acceptance criteria
- No invented volumes, traffic, rankings, mentions, or conversions
- No guaranteed search or AI visibility claims
- No treating E-E-A-T as a public single score
- No equating correlation with causation
- No manipulative links, fabricated reviews, fake experts, or deceptive local pages
- Every proposed page has a distinct audience task and reason to exist
- Every major recommendation has evidence, owner, metric, and verification method
- High-risk changes include a stop condition and rollback path
Source discipline
Borrow the evidence. Keep the skepticism.
The course uses 57 attributed YouTube sources. Core URLs were checked on October 9, 2026. Older sources are retained only for durable principles; interfaces and platform policies may differ now. Videos are references—not sponsors, certifications, or unquestioned doctrine.
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